Period and hormone apps such as Balance can help you manage your health – here’s what you need to know
The use of period tracking app and menopause symptom tracker apps is at an all-time high. And no wonder – whether you use a period tracking app while trying to get pregnant, a hormone app to monitor your perimenopause, menopause, PMS or PMDD symptoms, or to track your mood, diet and exercise, these apps can be incredibly helpful in managing your health.
However, researchers have found that some menstrual apps sell users’ data to third parties, and such information can be a gold mine for consumer profiling – allowing third parties to bombard women with advertising, but also exposing them to security risks [1]. Some menopause apps have also come under scrutiny, with one review finding some put the sensitive health data of menopausal women at risk [2].
I created the Balance app not only to give you the knowledge and confidence you need to help manage your health but also with strict privacy and data sharing policies. So, whether you are tracking your symptoms or connecting with our community, you know that your data is safe.
Rest assured that:
• Your personal data is never sold to third parties.
• Your personal health data remains private, protected, and secure.
• Your data is not shared with companies like Google, Facebook, or pharmaceutical organisations for their own marketing or commercial purposes.
• Balance does not work with any pharmaceutical companies.
• If you have explicitly consented to your data being used for research, any shared information is anonymised, aggregated, and handled in line with GDPR — excluding small, identifiable groups (e.g., minority groups or small countries).
• You can opt out of research data sharing at any time by contacting info@balance-app.com
• Balance marketing messages are sent only if you have actively opted in, and there is the option to opt out at any time.
• You will not receive targeted ads based on your personal app data.
• Balance has never been asked to share data with authorities.
• You can request your data to be deleted here https://www.balance-menopause.com/data-deletion-requests/ or by emailing info@balance-app.com
We hope this helps you to enjoy using Balance, safe in the knowledge that we’re here to help support you and your health.
Resources
ICO UK GDPR guidance and resources: Lawful basis, special category data and criminal offence data
ICO For the public: guidance, advice and your rights
